The GSMA, alongside CABI and local experts, developed open-source mobile content focused on nutrition and maternal, newborn, and child health (MNCH) for Kenya, available in both Swahili and English. The Ministry of Health played a key role in creating and validating this content, which includes topic-specific factsheets, SMS, and voice message transcripts tailored to local practices and recommendations. The primary health focus areas are maternal and child health, along with health promotion.